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This case explores the costs and benefits of being a ride share driver as either a full or part-time job. This case asks students to analyze and evaluate the costs and benefits of driving for a ride sharing company. Both the costs and benefits...
Leslie Arbury, a young graduate student and lover of clothes and shopping, was intrigued by the idea of opening her own boutique. She also noticed growing societal trends of shopping on consignment and of using personal shoppers. She felt that...
Team SōPOD, a student-lead business startup, was required to follow Lean Startup Methodologies and utilize the Business Model Canvas to validate their business idea. With little support on campus for their entrepreneurial activities, this team...
Gary and Darla Beggs, after long, professional tenures in large corporations, decided to become business owners. The two experienced business professionals were looking for an opportunity to use their skills and knowledge to successfully...
This case concerns a local entrepreneur’s decision to either expand his product line by reselling another company’s product, Nature Safe, or create a new product, Healthy Garden from a mix of Nature Safe and Dairy Doo. Brad Morgan, owner and...
Marketing education in Jesuit business schools, as in most other business schools, is mainly oriented towards traditional for-profit business enterprises. Over the last decade interest has grown in the field of social entrepreneurship and in...
This descriptive case was designed for use in an undergraduate course in social entrepreneurship, corporate social responsibility, or business ethics. It summarizes the founding of Theo Chocolate, the first organic, Fair Trade certified, bean-...
Entrepreneurship is increasingly being recognized as a significant conduit for bringing about a transformation towards sustainable products and processes. Emerging literature on ethical entrepreneurship has developed a new model of...
This decision oriented case illustrates the critical abilities needed for starting and developing a small business. The case depicts the growth of an entrepreneur who went from picking up some extra work during his time off, to developing...
In 2007, after raising nearly $1.5 million in seed money, Eric Frank and Jeff Shelstad quit their jobs and founded Flat World. Together they had nearly 30 years of combined experience working for three large textbook publishers: Pearson, McGraw...